The Romanian tourist board is to use links between the British Royal family and Count Dracula to lure in UK tourists, it has emerged.
Until now its lonely mountains have been synonymous with the legend of the vampire, the cruel ruler who drank his victims’ blood, terrified his enemies and could turn into a bat at will.
But Transylvania should also be known as the ancestral home of the Prince of Wales, defender of faiths, with a love of gardening and classical architecture, according to the Romanian National Tourist Office.
Links between the Royal Family and Vlad the Impaler, the 15th century nobleman whose deeds inspired the vampire legend, are being exploited in an attempt to lure tourists to the eastern European country.
The Romanian National Tourist Office is trumpeting the lineage in a brochure distributed at the World Travel Market, a leading industry event which opened in London on Monday.