Perception of Our Own Body Influences Self-Concept and Self-Incoherence Impairs Episodic Memory

Figure thumbnail fx1How does our body affect the way we think about our personality? We addressed this question by eliciting the perceptual illusion that pairs of friends swapped bodies with each other. We found that during the illusion, the participants rated their own personality characteristics more similarly to the way they previously rated their friend’s personality, and this flexible adjustment of self-concept to the “new” bodily self was related to the strength of illusory ownership ….more: CELL